38
ourlyard
Skip itA small market ($2K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Price range
Good$13.21–$17.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,320.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad94%top-5 click share — a locked-up shelf
Market size
Bad$2K$2K/yr · 7K searches