40
oscar de la renta perfume for women
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$61.70avg listing price — sweet spot $15–$100
Price range
Great$17.58–$110.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$595K$595K/yr · 684K searches
Review moat
Okay2,360.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price