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origen botanico
Launch itA $939K/yr market growing +27.9% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$38.86avg listing price — sweet spot $15–$100
Price range
Great$13.38–$76.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$939K$939K/yr · 787K searches
Review moat
Good516.1avg incumbent reviews — the moat a new listing must climb
Growth
Good+27.9%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand