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55

oribe supershine moisturizing cream

Worth a look

Shows searches that convert (13.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 76Growth 56Conversion 96Competition 14Returns 90Price range 95Avg price 95Brand share 0Review moat 23Quality gap 38

Conversion

Incredible13.2%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$35.54

avg listing price — sweet spot $15–$100

Price range

Incredible$15.66–$53.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Market size

Great$880K

$880K/yr · 187K searches

Growth

Good+30.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,690.6

avg incumbent reviews — the moat a new listing must climb

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Reviews