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oribe shampoo
Launch itA $6.1M/yr market growing +6.6% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$6.1M$6.1M/yr · 2.2M searches
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$28.31avg listing price — sweet spot $15–$100
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Price range
Great$8.07–$67.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.6%90-day search growth — must beat 0% to launch
Review moat
Bad4,346.36avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand