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oribe lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Review moat
Great245.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$65.96avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$18.00–$136.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Market size
Bad$50K$50K/yr · 7K searches
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price