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oribe heat protectant
Worth a lookShows searches that convert (15.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$58.90avg listing price — sweet spot $15–$100
Market size
Great$1.3M$1.3M/yr · 144K searches
Price range
Good$21.67–$174.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,523.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.8%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price