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oribe hair products
Launch itA $5.0M/yr market growing +5.9% this quarter with returns at 0.9% — clears our launch bar.
Market size
Incredible$5.0M$5.0M/yr · 1.2M searches
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$52.55avg listing price — sweet spot $15–$100
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Good$21.67–$174.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,333.55avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price