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oribe conditioner
Worth a lookShows searches that convert (24.4% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible24.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 117K searches
Avg price
Great$61.99avg listing price — sweet spot $15–$100
Price range
Good$22.84–$174.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,970.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price