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organic vegetable glycerin
Skip itA small market ($74K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Price range
Good$3.69–$31.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,992.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$74K$74K/yr · 58K searches