54
organic shampoo and conditioner
Worth a lookShows low returns (0.7%), but a deep review moat (8,892 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$27.13avg listing price — sweet spot $15–$100
Price range
Great$8.93–$74.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$152K$152K/yr · 179K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Review moat
Bad8,892.03avg incumbent reviews — the moat a new listing must climb