40
organic oasis whipped tallow frankincense and castor oil
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great$16.87avg listing price — sweet spot $15–$100
Price range
Good$7.52–$36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Review moat
Good1,373avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-34.3%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 19K searches