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organic mascara
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Market size
Great$1.5M$1.5M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Great40%top-5 click share — an open shelf
Price range
Great$4.67–$45.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.89avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Review moat
Bad15,545.86avg incumbent reviews — the moat a new listing must climb