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organic eyebrow pencil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great302.33avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.22avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$7.71–$24.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Market size
Bad$97K$97K/yr · 65K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand