44
organic eye makeup remover
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.50avg listing price — sweet spot $15–$100
Price range
Good$7.04–$26.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,402.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$72K$72K/yr · 27K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf