Skip to content
55

organic eye cream

Worth a look

Shows searches that convert (14.3% search→purchase), but soft demand (-11.9% this quarter) keeps it on the watch list.

Market size 77Growth 19Conversion 96Competition 24Returns 96Price range 70Avg price 83Brand share 20Review moat 23Quality gap 67

Conversion

Incredible14.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$18.37

avg listing price — sweet spot $15–$100

Market size

Great$990K

$990K/yr · 377K searches

Price range

Good$4.97–$38.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad7,501.41

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Trend