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organic cotton rounds
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible24.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Good$294K$294K/yr · 137K searches
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Price range
Bad$2.99–$18.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad12,623.57avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand