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organic cotton balls
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible27.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Avg price
Okay$10.11avg listing price — sweet spot $15–$100
Market size
Okay$137K$137K/yr · 50K searches
Price range
Okay$2.78–$19.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,686avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad79%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand