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orange lotion
Skip itSoft demand (-24.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$23.70avg listing price — sweet spot $15–$100
Price range
Great$7.99–$56.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad5,766.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 47K searches
Growth
Bad-24.6%90-day search growth — must beat 0% to launch