51
orange blossom perfume
Worth a lookShows low returns (0.1%), but soft demand (-37.9% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.07avg listing price — sweet spot $15–$100
Price range
Good$8.12–$145.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Okay$175K$175K/yr · 126K searches
Review moat
Okay3,248.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-37.9%90-day search growth — must beat 0% to launch