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orabella perfume
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$76.08avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Price range
Okay$17.14–$188.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,849.13avg incumbent reviews — the moat a new listing must climb
Market size
Bad$34K$34K/yr · 90K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale