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opi top coat
Skip itPrices mostly outside the sweet spot ($1.92–$14.45) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Market size
Okay$187K$187K/yr · 201K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.24avg listing price — sweet spot $15–$100
Review moat
Bad12,078.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad$1.92–$14.45cheapest to priciest tracked listing — scored on the share inside $15–$100