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opi strawberry margarita nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Growth
Great+73.0%90-day search growth — must beat 0% to launch
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Price range
Good$6.32–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$142K$142K/yr · 125K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Review moat
Bad37,479.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand