51
opi rapid dry top coat
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+36.8%90-day search growth — must beat 0% to launch
Market size
Good$342K$342K/yr · 755K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.42avg listing price — sweet spot $15–$100
Price range
Okay$3.91–$19.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad18,111.41avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand