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opi put it in neutral nail polish
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Good$14.89avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$10.66–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Okay$217K$217K/yr · 242K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad22,767.43avg incumbent reviews — the moat a new listing must climb
Competition
Bad94%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand