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opi nail polish
Launch itA $1.9M/yr market growing +31.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 7.4M searches
Competition
Great37%top-5 click share — an open shelf
Growth
Good+31.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.16–$22.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.16avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad26,191.25avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand