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opi lets be friends nail polish
Skip itA small market ($53K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+32.2%90-day search growth — must beat 0% to launch
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$5.90–$22.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.12avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Review moat
Bad18,194.82avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 106K searches
Brand share
Bad95%top-5 brand share — brand-locked demand