40
opi barbie
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+40.3%90-day search growth — must beat 0% to launch
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$78K$78K/yr · 215K searches
Review moat
Bad26,180.86avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.41–$14.28cheapest to priciest tracked listing — scored on the share inside $15–$100