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opal nail polish
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad21,260.81avg incumbent reviews — the moat a new listing must climb
Market size
Bad$14K$14K/yr · 71K searches
Price range
Bad$3.58–$15.33cheapest to priciest tracked listing — scored on the share inside $15–$100