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onyx coffee
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$20.63avg listing price — sweet spot $15–$100
Price range
Great$6.25–$72.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,418.1avg incumbent reviews — the moat a new listing must climb
Market size
Bad$62K$62K/yr · 169K searches
Brand share
Bad94%top-5 brand share — brand-locked demand