58
one skin
Launch itA $4.9M/yr market growing +9.6% this quarter with returns at 1.5% — clears our launch bar.
Market size
Incredible$4.9M$4.9M/yr · 738K searches
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Great428.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$101.50avg listing price — sweet spot $15–$100
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Price range
Okay$37.17–$277.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price