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olive oil shampoo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Price range
Good$1.95–$31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,360.32avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Market size
Okay$119K$119K/yr · 162K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand