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50

olive oil hand soap

Worth a look

Shows low returns (0.4%), but a small market ($43K/yr) keeps it on the watch list.

Market size 11Growth 41Conversion 68Competition 58Returns 98Price range 84Avg price 95Brand share 11Review moat 33Quality gap 52

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.92

avg listing price — sweet spot $15–$100

Price range

Great$6.71–$64.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.6%

90-day search growth — must beat 0% to launch

Review moat

Okay3,243.5

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$43K

$43K/yr · 29K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

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