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oligo hair products
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$33.63avg listing price — sweet spot $15–$100
Price range
Incredible$22.82–$59.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great445.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$129K$129K/yr · 36K searches
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand