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old spice face wash
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.74avg listing price — sweet spot $15–$100
Price range
Great$6.66–$61.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+19.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,788.41avg incumbent reviews — the moat a new listing must climb
Market size
Bad$99K$99K/yr · 48K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand