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old spice cologne for men
Launch itA $1.3M/yr market growing +3.1% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 634K searches
Avg price
Great$16.00avg listing price — sweet spot $15–$100
Price range
Great$3.22–$49.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,313.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand