52
olaplex 9
Worth a lookShows beatable incumbent ratings (3.7★), but soft demand (-11.0% this quarter) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$41.61avg listing price — sweet spot $15–$100
Price range
Great$10.35–$119.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,629.94avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$196K$196K/yr · 131K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-11.0%90-day search growth — must beat 0% to launch