38
oil to foam cleanser
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.85avg listing price — sweet spot $15–$100
Market size
Good$348K$348K/yr · 274K searches
Price range
Okay$8.44–$17.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,675.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand