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oil free lotion
Worth a lookShows searches that convert (15.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 1.4M searches
Avg price
Good$14.31avg listing price — sweet spot $15–$100
Price range
Good$6.08–$27.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,096.1avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand