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oil blotting sheets for face
Launch itA $1.1M/yr market growing +40.0% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 1.2M searches
Growth
Good+40.0%90-day search growth — must beat 0% to launch
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Good$5.89–$25.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.64avg listing price — sweet spot $15–$100
Review moat
Okay3,322.54avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality