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ohora
Launch itA $1.7M/yr market growing +7.7% this quarter with returns at 1.5% — clears our launch bar.
Competition
Incredible14%top-5 click share — an open shelf
Market size
Great$1.7M$1.7M/yr · 8.1M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good$6.91–$28.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.28avg listing price — sweet spot $15–$100
Review moat
Okay1,560.84avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale