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obagi skin care
Launch itA $2.6M/yr market growing +6.3% this quarter with returns at 1.6% — clears our launch bar.
Market size
Incredible$2.6M$2.6M/yr · 512K searches
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Avg price
Good$111.93avg listing price — sweet spot $15–$100
Review moat
Good1,275.14avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.3%90-day search growth — must beat 0% to launch
Price range
Bad$44.62–$455.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price