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obagi serum
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good665.94avg incumbent reviews — the moat a new listing must climb
Avg price
Good$126.05avg listing price — sweet spot $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Okay$201K$201K/yr · 19K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Price range
Okay$44.62–$236.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price