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obagi eyelash growth serum
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.2M$1.2M/yr · 97K searches
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good744.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$171.72avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$114.25–$208.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price