35
obagi 3
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$144.45avg listing price — sweet spot $15–$100
Growth
Good+22.3%90-day search growth — must beat 0% to launch
Review moat
Okay1,744.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$89K$89K/yr · 7K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$110.32–$210.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price