61
oatmeal soap
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Great39%top-5 click share — an open shelf
Avg price
Good$14.47avg listing price — sweet spot $15–$100
Price range
Good$1.93–$38.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$300K$300K/yr · 271K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Review moat
Bad6,480.1avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand