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oatmeal lotion
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.82–$35.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,848.38avg incumbent reviews — the moat a new listing must climb
Market size
Bad$85K$85K/yr · 73K searches
Growth
Bad-8.8%90-day search growth — must beat 0% to launch