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nyla perfume
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$43.40avg listing price — sweet spot $15–$100
Price range
Great$12.48–$59.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great454.57avg incumbent reviews — the moat a new listing must climb
Market size
Good$594K$594K/yr · 1.2M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand