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nuud deodorant
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.63avg listing price — sweet spot $15–$100
Price range
Great$6.78–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$769K$769K/yr · 422K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad15,346avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand