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nurx
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Okay$7.93–$19.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$159K$159K/yr · 177K searches
Review moat
Bad6,051.88avg incumbent reviews — the moat a new listing must climb
Competition
Bad93%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand